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6. Brand your website so that visitors always know they are on
your site. Use consistent colors, logos and slogans and always
provide a ‘Contact Us’ link on each page.
7. Create a ‘Our Policies’ page that clearly defines your
philosophy and principles in dealing with your customers. Also
post your privacy policy as well so that clients know they are
secure when they visit your site.
8. Create a FAQ page which addresses most of the doubts and
clarifications about your product or your company that are
likely to be asked. This helps to resolve most of the customers
doubts in their first visit to your site.
8. Ensure that each page on your website has appropriate titles
and keywords so that your customer can find their way back to
your site if they lose the book mark.
9. Never spam a client, who has opted for newsletters, with
unsolicited emails. Later if they decide they want to ‘opt
out’ of the mailings, be sure you honor their request and take
them off the mailing list. They may still come back if they like
your products. But they will certainly not come back if you
continue to flood their email box with mails they no longer wish
to receive.
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