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Overture or now known as Yahoo because of Yahoo’s takeover,
was the original inventor of the use of the P4P or Pay for
Performance. Overture saw that the internet was fast becoming
the easiest and most convenient way to shop, and advertising was
going to hit at an all time high because of the many businesses
in the arena.
To get a person to go to a site than others, it needs to be very
visible. Providing ads that could direct potential consumers and
costumers to their site would allow them to have an increase in
traffic as well as sales. Yahoo provides a service that can put
a site or company’s ad in their sites that can be shown when
certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic
by using their services. With more people being aware of your
site, there would be more traffic and visitors to your site
given the chance to view your pages as well as your products.
With even a small percentage of successful sales, with a high
traffic volume this could still be a substantial figure for your
company.
Getting a consistent substantial flow of website visitors is
every company’s goal. Many methods are devised and utilized to
ensure that there would be more people to boost the sales and to
be aware of the existence of such a product or service. Website
visitors are potentially the life blood of your internet based
business.
Yahoo/Overture utilizes the same principle as Google’s
Adwords. In fact, they are very similar to each other that they
use keyword and keyword phrase searches and to determine which
ads to show per search. When a person types in a keyword or
keyword phrase to search for anything, the search engines gives
out the results in a page. Then at the right side of the page,
you will see selected ads that have paid for their ads to be
viewed with certain keywords and keyword phrases searched.
For example, Lets say you run a car parts retail/wholesale site.
You choose keywords that can prompt or trigger your ads to be
shown in the page when a keyword is searched. When a search
engine user types in Honda Accord, your ad may come up if you
have designated that as one of your keywords. You don’t need
to fully optimize your site with Search Engine Optimization
methods and techniques.
Adstealth = Under-The-Radar advertising
More advertising information
Two ways to improve your Search Engine Results in short order-
3way links
and
1way links
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